A June 18, 2018 article on SHRM.org sites retaining talent (72%) as the #1 reason employers are enhancing benefits in 2018 followed by attracting new talent (58%). At the same time, 75% of the employers surveyed stated that managing the cost of those benefits wasn't a priority. Is that really in the best interest of those same employees or the employer for that matter. Unemployment is at historic lows and the talent pool is limited but it is possible to control the cost of benefits while at the same time enhancing the benefits being offered. The same survey shows that HDHP are on the rise, which generally means higher out of pocket expenses for employees. There was an 11% spike in HSA implementation between 2014 and 2018 with only 5% increase in employers contributing to HSA accounts. Is this really their idea of enhancing benefits? Employers should focus on attracting and retaining talent, but if they are focused on the long-term success of the business they need an advisor that can show creative ways to manage the cost of benefits as well. It can be done!